What is Google AdSense and how it works?

Google AdSense is a web-based application run by Google that allows website publishers, bloggers, youtube vloggers, and advertisers to earn money through online advertisements. It is one of the top advertising networks for bloggers and webmasters, aiming to monetize their sites.

The type of ads can be text, images, videos, or search ads. These ads are administered and organized by Google and can generate revenue based on PPC (pay per click) or CPM (cost per impression).

Reasons for opting Google Adsense Alternatives

If you’re a blogger eagerly searching for a way to generate passive income through online advertisement, the first recommendation you’ll get will probably be Google Adsense. So why would a webmaster want to work with a different ad network than Google Adsense?

Generally speaking, Google has a definite platform setup. First, it is undoubtedly a part of the topmost advertising companies. Plus, there are minimum traffic requirements. The revenue is reassuring, and its marketing tools are one of the best. So what’s the Problem?
Well, with increased popularity and widely distributed coverage, various issues are bound to arise that leave publisher with no other choice but to search for alternatives.

The most common reasons for opting Adsense alternatives are as follows:

Unapproved Applications

Perhaps the biggest problem with Google AdSense is the broad-scale rejection of applications.

Getting approval from Google Adsense is not easy as one might think, as Google often declines applications for multiple reasons. Not having enough content or having content that is not “user friendly” is one of the common reasons for the rejection of applications.

Strict Rules and Monitor Sites

Once your application is approved, there is a long list of rigid rules and regulations to be followed. One mistake, and you’re at the risk of being banned. Google AdSense is notorious for often banning sites of users who had mistakenly clicked on an add on their website.

Limited Control

Often users complain that Google Adsense is not designer-friendly.

Having little control over the designing of ads on your site, you must conform to Google’s rules.

Hence users are repeatedly forced to make changes that they don’t want.

High Payout Threshold

Bloggers in need of a low payout threshold prefer other alternatives over Google Adsense.

Types and Variety of Ads

Google Adsense allows a limited variety of ad types, formats, and designs. Therefore many publishers find more value in Alternatives than in Google Adsense.

Extra Money

Occasionally site owners want to earn more money from their ads than what they are earning with Google Adsense. Thus they look for other alternative ways to monetize their websites. Conclusively Google Adsense can be quite frustrating or unsuitable at times, urging advertisers and publishers to search for second options.

10 Best Google Adsense Alternatives

Below are a few highly recommended Google Adsense Alternatives for you:

1. Media.net
2. Amazon Sponsored Display Ads
3. Adsterra
4. Propeller Ads
5. Infolinks
6. Viglink/ Sovrn//Commerce
7. Revenue Hits
8. Monumetric
9. Bidvertiser
10. Advertising.com

1.Media.net

A global advertising company that specializes in contextual ads but also allows access to display ads and natives ads. This ad network has a pay per click marketing tools operated by Yahoo. A prominent and promising feature of this network is the multiple customization options it provides to its users. You can choose and mould the general design and layout suitable for your ad. With flexible ad formats, it has a potent and user-friendly dashboard to keep a record of your analytics. Payments are usually monthly, and payment methods include Paypal and Wire transfer. An unfortunate drawback for this alternative is that it accommodates traffic primarily from the USA and UK. Also, it happens to have a high pay threshold, which is not suiting to many bloggers.

2.Amazon Sponsored Display Ads

Amazon Sponsored Display Ads are CPC display ads that offer a rewarding way to monetize your site. These shopping ads are contextual and display Amazon products relevant to your web page content. When a viewer clicks on the ads hence opening the Amazon website and then makes a purchase, you earn money regardless of what the purchase was. Nowadays, this method of monetizing your website has become increasingly popular as people tend to be more attracted to colourful product display ads.

3.Adsterra

Another well known, recognized, and growing Ad network is Adsterra that provides a range of online advertising services for both publishers and advertisers. Covering almost 190 countries, this Ad network allows publishers from over a hundred countries the leisure of earning money through online advertising. It has a wide variety of ad types and numerous payment methods, including Paypal, Bitcoin, Webmoney, Epayments, Wire transfers.

4.Propeller Ads

Propeller Ads offer monetization opportunities to advertisers having creative minds and innovative thinking. One of the more extensive Ad networks, this company offers multiple ad formats allowing plenty of ways to monetize your blog. As opposed to Google Adsense, getting approved into this network is not too difficult. One unique thing about this network is that you can earn money through mobile sites and apps too! The payment threshold is low. Payout options are mainly Paypal, Payoneer, and Wire transfer.

5.Infolinks

Infolinks is a speedily growing in-text type of advertising platform. Intext Advertising is a type of contextual advertising that incorporates hyperlinks (specific words) into the text of a site owner’s web page and displays ads when users click these keywords. In this way, the site owner earns money. With the right administrative tools, this network gives you sufficient control and information about traffic and ad performance. With a low payment threshold, it has multiple methods of payment like Paypal, Payoneer, Western Union, Bank, and ECheck. Its disadvantages include the minimum variety of ad formats and long payout schedules.

6.Viglink

Viglink, now known as Sovrn//Commerce, is close to perfect for bloggers who apply links to quality products on their sites. Hence, a very tempting Adsense alternative. From Viglink, you monetize your site by making affiliate sales. Apart from this, You form links to authentic products and post them on your websites/blogs. Viglink, if available, automatically converts them to affiliate links.Additonally, You earn substantial money, and in exchange, the network keeps a percentage of your commission.

On the contrary, it has proven quite difficult for some users to set up this platform. Also, it has a long payout duration. The payment option is limited mainly to Paypal.

7.Revenue Hits

A relatively new ad network, Revenue Hits has proven to be a successful hit for publishers facing hardships with other ad networks, including Adsense.

With a broad range of ad types and lax application requirements, Revenue hits network aims to help you bring your site to the best of its monetizing potential. Firstly, It has comprehensive tools and a simple and efficient control panel. Secondly, it may have drawbacks that other ad networks do not, but overall appears to be a promising source of monetization. Thirdly, It has a monthly payout schedule, low payment threshold, and continuously growing members.

8.Monumetric

Monumetric is a network that uses CPM (cost per impression) as its marketing tool so that you get paid for every impression rather than click. In addition, For bloggers who are confident of their viewership, this is a favourable alternative. Because it provides revenue equal to or sometimes much higher than Google Adsense.

9.Bidvertiser

With the help of this advertising network, a site owner can generate revenue through clicks, conversions, and advertising bids. Moreover, This Google Adsense Alternative caters worthy customization features allowing you to target and select channels, keywords, and geographic sites, following your taste. Unlike Adsense, it has quick approval and a low payout threshold.

10.Advertising.com

A division of AOL platforms, this network enables experienced advertisers and publishers to monetize their traffic prosperously. Working with renowned brands and advertisers, this alternative directs you in a step by step process to your victory.

The Best Option for You

Hopefully, you have been convinced that Google Adsense is not the only option to earn substantial money through online advertisements. Since there is a diverse array of alternative options, choosing one might be confusing. Therefore, Always keep a few points in mind before you decide what network you want to join.

Here are a few things to consider before choosing your Adsense Alternative:

1, What are the Approval Requirements?

2. The level and amount of control on Customization?

3. What is the daily Traffic Requirement?

4, What are the Rules and Guidelines?

5, What sorts of Ad types and formats are possible?

6, Payment methods and Payment thresholds

7. Is it User friendly?

Endnote

Who says Google Adsense is the only network for monetizing your website? While Google may dominate a huge chunk of the marketing industry, many alternative options are always present. Trying different monetization networks assures an increase in your understanding and operating power. Hence encouraging you to bring the monetization of your site to the next level.